When they look you up before your first night, everything's there and right.
Before anyone walks into a new place, they look it up on their phone: the menu, the hours, where it is, how to get a table. The Opening-Day Kit puts all of it on your own website, your Google profile and the other places people look, for one flat price. Send your menu, photos and logo, and you'll see a proof within 2 business days. It goes live the next business day after you approve it.
Doing it yourself? The before-opening-day checklist ↓ No email, and it's yours whether we talk or not.
$1,950 flat · A proof in 2 business days · 90 days of hosting included
We start one new kit a week, so a person builds each proof and checks every price on it, and it still arrives within 2 business days.
Before the first visit
A new restaurant has no reviews yet. What you put up is all they see.
Until you open, guests can't leave reviews or post photos on your Google profile. That's Google's rule (Google's help page). So the first impression is the menu, the hours and the photos you put there yourself, and on your own site. Here's what a guest checks.
- Is it open yet?
- The opening month on your Google profile and your site, then real hours the day you open. A date that moved shouldn't still show the old one.
- What's on the menu, and what does it cost?
- The menu as text on your site, not a PDF to pinch and zoom. It loads with the page and reads on any phone.
- Where is it, and how do I get in?
- The address with a map, and a line about parking or the entrance if the door is hard to find.
- What does it look like?
- Your own photos of the room and the food, sized to load on a phone signal.
- How do I get a table or order?
- Buttons to the reservation, ordering and delivery tools you already use. We don't sell those, and we won't ask you to switch.
What's in the kit
Six pieces, so every place they look says the same thing.
A phone-first website, up to 5 pages
Your menu as real text, your hours, the address with a map, photos and your story, with links to the ordering, reservation and delivery tools you already use. A coming-soon page with your opening month can go up within 1 business day while the rest is built.
Your Google Business Profile, with your opening date
Created or claimed, then filled in: categories, hours, photos, the menu link and the opening date. Google lets you set that date up to a year ahead and shows the profile on Google 90 days before it, then tags it “Recently opened” for 90 days after you open (Google's help page).
The same name, address and phone everywhere else
Apple Business (for Apple Maps), Bing Places and Yelp, set up and filled in to match your Google profile. Apple takes an opening date too, up to six months ahead (Apple's help page).
Local search setup
Restaurant markup Google reads (your cuisine, hours, price range and menu link), page titles that say what you serve and where, Google Search Console with your sitemap, and analytics, so you can see how people find you.
QR codes for the tables and the front window
Print-ready files for table tents, the host stand and the window. Each opens your menu through a short address on your own domain, so the printed codes keep working if the menu page moves.
Your domain and business email
Set up in your name, or connected if you already have them.
How it goes
From the first call to opening day.
- 01
Fifteen minutes on the phone. Your opening month, your neighborhood, and what you already have: a domain, a site from your POS, a Google profile.
- 02
45 minutes to open your accounts. Your domain, email and listings are in your name, so you open them with us on a screen share and add us as a manager. Nothing is shared by email. The slow parts, like Google's verification and your email, start that day.
- 03
A coming-soon page, within 1 business day. Your name, your opening month and where you'll be, so a search for your name finds you from the start.
- 04
A proof within 2 business days. Counted from getting your menu, photos and logo, in any form you have them. You see the site on a preview address and your menu beside ours, so you can check every price.
- 05
Live the next business day after you approve it. The site, the QR codes, your domain and email, and your Google, Apple and Yelp listings built and submitted with your opening date. Bing follows once Google has verified you, because it imports your Google profile.
- 06
90 days of help from launch. Hosting and small updates (up to 2 hours a month) are included for 90 days from the day the full site goes live: menu changes, new hours, the first specials. Then you choose what's next.
The listings then go through each platform's own review, on its clock, not ours. Google picks how your business gets verified (a call, a text, an email or a short video) and says its review can take up to five business days (Google). Apple reviews a first location before it shows (Apple). Yelp approves a new page in 24 to 48 hours (Yelp), and Bing publishes an imported Google profile in 7 to 12 days (Bing). The site doesn't wait on any of them, and we track each one until it's live.
What we need from you
Eight things. None of them have to be polished.
- Your menu, with prices
- In any form: a PDF, a photo of the printed one, or a typed list. We set it as text.
- Photos
- The room, the front door from the street, and your best plates. Daylight phone photos work.
- Your logo
- Any file you have.
- Your opening month
- The month and year are enough for Google (Google's help page). Hours can come later.
- The name, address and phone on the sign
- One spelling, used everywhere. It's what keeps the listings matching.
- Your links
- The reservation, ordering and delivery pages you already use, so the buttons go to them.
- 45 minutes for your accounts
- Your domain, email, Google, Apple and Yelp accounts stay in your name. You open them with us on a screen share and add us as a manager. Never a password by email.
- Your sign up, for Google's check
- If Google asks for a video, it wants your name on a permanent sign and someone who can open the register (Google's help page).
After 90 days
Then you choose. No long-term contract either way.
Stay on the restaurant plan
$399 a month for hosting with uptime monitoring, daily backups and security updates, and small updates (up to 2 hours a month): menu changes, holiday hours, a new seasonal special. Bigger changes are quoted separately. It starts on day 90 unless you tell us before then that you're leaving, and we remind you a month ahead. No setup fee to stay on. Month to month after that, with 30 days' notice to cancel.
Leave with what's yours
Your domain, Google profile and listings are in your name from the start, so they stay yours. Tell us before day 90 and the site comes down that day. We send your menu, words and photos as files, with every page address, the QR codes' short address included, so your next site can keep them. Want the site's code as well? You can buy it, at a price written into your agreement before you sign.
Want an agent that texts back the calls nobody can grab during the rush? The managed plan is $600 a month for the site, hosting, small updates (up to 2 hours a month) and one agent (Missed-Call Text Back or Support & FAQ Chat). You cover the agent's usage: AI usage and phone line costs, typically $20–40 a month.
Your domain, your words, your photos and your customer data are yours either way.
The price, stated plainly
$1,950, once. Everything in the kit included.
$1,950
One flat price, paid once
The terms, in one sentence: $1,950, paid once, for a phone-first website, your Google Business Profile with your opening date, your Apple, Bing and Yelp listings, local search setup, menu QR codes, and your domain and email: a proof within 2 business days of getting your menu, photos and logo, live the next business day after you approve it, and 90 days of hosting and small updates (up to 2 hours a month) included; after that, keep the site live on the restaurant plan at $399 a month for hosting and maintenance, with no setup fee, month to month, or leave with your domain, your listings, your words and your photos.
Not included: printing the QR codes, photography, and what the domain and email providers charge, which they bill to you, in your name.
Already open and want the full site with an agent that texts back missed calls? The restaurant website →
Free · Before opening day
The before-opening-day checklist. Use it with us or without us.
Ten things to do before your first night, in order. You can do every one of them yourself, and it's the same list the kit works through.
- 01
Settle the name, address and phone exactly as they'll read on the sign, and use that one spelling everywhere.
- 02
Create or claim your Google Business Profile and set the opening date. Up to a year ahead, and the month and year are enough (Google).
- 03
Start Google's verification early. Google picks the method, and says its review can take up to five business days (Google). If it asks for a video, it wants your name on a permanent sign, so get the sign up first (Google).
- 04
Register your domain in your own name, and turn on auto-renew so it can't lapse while you're busy.
- 05
Type the menu, with prices, into a document you can edit. That's what goes on the site, not the PDF.
- 06
Take daylight photos: the front door from the street, the room, and your best plates.
- 07
Set up reservations and online ordering before the website, so its buttons have somewhere to go.
- 08
Set up Apple Business and Yelp with the same name, address and phone. Yelp shows a new place in search from a month before it opens (Yelp). Once Google verifies you, import your Google profile into Bing Places, which verifies it for you (Bing).
- 09
Put up a coming-soon page with your opening month, and put the same month in the front window.
- 10
The week you open, search your restaurant's name on your phone, on cell data, the way a guest would. Fix whatever is missing or wrong.
Free, no email needed. Yours whether we ever talk or not.
Straight answers
What owners ask before they open.
We already have a website from our POS. Do we still need this?
Maybe not all of it. Plenty of POS and ordering systems come with a basic website. If yours has the menu as text and your hours, and works on a phone, keep it, and we'll say so on the call. The Google profile, the other listings and the QR codes can point to the site you have, and we'll quote that on the call.
Our opening date moved. What happens?
We change it on your Google profile, the coming-soon page and the listings as often as it moves, at no extra charge, through the kit's 90 days. Google takes a date up to a year ahead and needs only the month and year. Apple takes one up to six months ahead.
Can you do just the Google profile?
The kit is priced as one piece because the profile, the site and the listings have to agree, and Google reads your site to check what the profile says. If the profile really is all you need, say so on the call and we'll tell you what that costs.
Do I own it?
Your domain, your words, your photos and your customer data are yours either way. The domain, the Google profile and the listings are set up in your name. The site's design and code stay with us while we host it, as with any site we manage. After the 90 days included, keep the site live on the restaurant plan at $399 a month, or leave with your domain, listings, words and photos. Want the code too? You can buy it, at a price written into your agreement before you sign.
Is $1,950 the whole cost?
For our work, yes: one flat price, paid once. Your domain and business email are billed by their providers to you, in your name, and printing the QR codes is up to you. After 90 days, keeping the site live with us is the restaurant plan, $399 a month for hosting and maintenance, with no setup fee.
Open already, and want more guests finding you on Google Maps? Restaurant SEO in Charlotte →
A note from Nick
One Charlotte small business to another.
Getting a restaurant to opening day means a hundred decisions at once, and you're making them.
I run a small business here in Charlotte too. Before I wrote a line of code, I spent five years selling door to door, which taught me how fast people decide, and how fast they move on when nobody answers.
On the call, I'll ask what you want your first guests to see when they look you up, because you know who you're opening for. If what you already have covers it, I'll tell you to keep it.
Nick George · Charlotte, NC
What a client said
“I hired [Nick George AI] to help me make my website (and my company) more visible to potential customers. … Nick did an absolutely fabulous job at SEO’ing my website, and even took it upon himself to fix everything else that was wrong with it. … I could already tell the difference after a week!”
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Google can show your profile 90 days before you open. Without one, there's nothing to find.
Fifteen minutes on the phone. You'll know what's left before opening day.
Bring your opening month and the checklist with whatever you've already ticked off, and we'll start from what's left.
We start one new kit a week, so a person builds each proof and checks every price on it, and it still arrives within 2 business days. After 90 days, the restaurant plan keeps the site live, or you leave with what's yours.